Claspo, an all-in-one no-code popup and widget builder empowering marketers worldwide, has officially unveiled its advanced Gamification toolkit to all users following a highly successful closed beta.
Early adopters reported exceptional performance, with internal data revealing that 60% of users achieved impressive opt-in conversion rates of 9 – 12% at scale (when the average email opt-in rate of the basic form is 2% (based on 100M views of Claspo widgets). An elite group — representing about 5% — went even further, exceeding 30% conversion rates by combining gamified popups such as spin-the-wheel and scratch cards with Claspo’s personalized targeting capabilities.
The newly available Gamification toolkit includes engaging formats like spin-the-wheel popups, scratch cards, pick a gift, countdown timers, and more, fully integrated with Claspo’s robust targeting engine. Marketers can segment audiences based on traffic source, URL parameters, visitor behavior, and referral data, optimizing user experiences for maximum impact.
Responding to feedback from alpha users and AppSumo customers, Claspo has expanded gamified flows to include non-email-based interactions. These innovative formats aim to boost immediate user actions, such as adding products to cart, by leveraging emotional engagement similar to popular platforms like Temu.
“Our beta testing clearly demonstrated the transformative power of gamification, especially when combined with smart personalization,” said Taras Talimonchuk, Chief Marketing Officer at Claspo. “Now, every marketer can harness these interactive tools—whether to drive email signups, launch compelling discount campaigns, or simply create a more enjoyable onsite experience.”
Claspo’s commitment to quality and user protection is reinforced by a proprietary anti-fraud system, capable of identifying individual users even without traditional email capture. Additionally, marketers have access to a sophisticated prize management platform to control campaign budgets and rewards effectively.
The gamification features are available immediately to all Claspo users, including those on the lifetime free plan. Templates are mobile-friendly and seamlessly compatible with leading platforms like Shopify and WordPress. Claspo integrates directly with popular marketing tools including Mailchimp, HubSpot, and Klaviyo.
Claspo, known for its no-code ease, provides marketers with over 1,000 interactive designs and built-in analytics to elevate website conversion rates, eliminating the need for developer resources.
